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E S G Data
Are you picturing the e best value being in that date o go ing to the regulators and so they can hold companies to account? Or are you seeing that more going to the market players who will pay for it. What's interesting, mark, is that the e s g movement is moving two ways. One is just to buy stocks that are going to be good, that are alpha. But a lot of it is also moving towards a having more, more data they can use. And so unfine s g data. So it's all about a a being pro active as a company. Pro active management, good management, is opposed to reactive management or management that just complies with