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How Retool reached $2M in ARR before launch by focusing on developers — David Hsu

In Depth

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The Job of a CEO Pre-Product Market Fit

Rooftool has invested a lot of resources in training, also marketing materials and even category creation because half retail customers who end up using today actually had users who had a previous job. And so the sales motion changes, I think, as the product becomes more mature, as the market becomes more aware of the product offering. Let's talk about this idea of operational excellence, which is something that I think you have a lot of thoughts on. You've said that the job of a CEO pre-product market fit is different than theJob of a CEO post product market fit.

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