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Unlocked | Bonn Afterhours w/ Joshua Citarella & Dena Yago

New Models

CHAPTER

The Importance of Social Media in Arts Institutions

The social listening, which has changed drastically since Cambridge Analytica and also since each individual platform has taken a lot of that data in house and charged for it. You are to some degree looking at hashtags and geotags and posts and social media, but that might be not 100% of how they determine the decisions. Is it like half or is it like 10% or I guess I'm just curious about how important those things are to people.

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