Are you selling vitamins when your clients want painkillers?, with Rob Da Costa
Building your LeaderBrand - Personal Branding, Digital Marketing, Sales, Leadership & Entrepreneurship for Expert Business Owners & Executives.
00:00
What's the Best Way to Niche Your Business?
One of the trends that I offer see coming up again and again is specialization. People can typically do it in one of three ways: vertical, technical or geographic. Nisha says she tried to be a generalist business coach but didn't win big corporates. She found her sweet spot was SME marketing agencies where she could tell a story.
Transcript
Play full episode
