Rick Steves: Look at the stat that is most relevant to your objective. For example, if I'm running a campaign to get webinar registrations, well, my objective is going to be conversions. That kind of tells you there's a disconnect between your ad and the registration page. But even with all of this great advice, let's say that my ads still aren't working very well. Where do I just start with the troubleshooting process? steves asks.
From the archive: This episode was originally recorded and published in (year). Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.
Rick Mulready is the host of the The Art of Online Business podcast and an industry leading expert in teaching online experts how to take their online business to the next level.
Top 3 Value Bombs:
1. Simplify the set up; allow the Facebook algorithm to get you the results you're looking for.
2. Identify how well you understand your targeted customers when you are doing ads so you can leverage all the targeting capabilities on Facebook and on Instagram
3. It's all about mindset and the willingness to test and be patient when running your ads
Visit Rick's website to learn more about his trainings! - Rick's Website
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