The MASSIVE Shift in How We Buy Software, with Sam Senior
B2B Growth
00:00
What Holds Companies Back From Moving in That Direction?
Companies are struggling to move from the old way into this newer version of a more PLG, more consumer led buying. Part of the reason is most software vendors think that their tool is unique and special and different. And then there's this third piece of like you need to control the narrative so you can push people through your sales cycle as quickly as possible.
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