How To Blend Old-School Methods and New School Technology
Marketing Trends
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How to Optimize Your Call Center
Virtual tele dentistry became our primary kind of marketing tool in terms of how we were communicating with patients. And then it became a complete communication strategy around what we called SageSafe, right? We had air purification systems and all of our practice, all of that. The last two years was really call center optimization, conversion optimization, phone system optimization, technology optimization. All along the way is measurement management. Right now, and for the last six months, it's been about the in between.
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