Frustrations with Cyber Threat Naming

This chapter critiques Microsoft's naming conventions for cyber threat groups, highlighting the confusion caused by arbitrary renaming and the importance of clarity in cybersecurity reporting. The discussion emphasizes the historical context of naming malware and the need for intuitive identifiers that avoid glamorizing malicious actors. Additionally, it explores the intersection of marketing and cybersecurity, illustrating how poor marketing strategies can detract from the industry's efforts toward inclusivity and responsibility.