Web three is triggering all these discussions i used to have where i tried to explain the internet to people when i was 23, 24, 25 years old. In 19 95, it really didn't work very well. I did a radio show on the internet, starting in 97, on pseudo dot com. And if you want to talk to all our producers at once, you just ee mal producers at this week and start up dot com. We'll say a many of those actually turn into reality but there was reasons to be sceptical about it. This could be another great headlines in history, another segment we do. But basically, 19 99, amazon dot bomb, which was retreated