Positioning with April Dunford cover image

From Michelin Stars to Marketing Stars: Product Marketing Lessons from Tamara Grominsky

Positioning with April Dunford

CHAPTER

Strategic Segmentation in B2B Marketing

This chapter delves into the vital importance of segmentation in B2B marketing, contrasting it with consumer marketing strategies. It emphasizes leveraging internal data to identify key customer segments and discusses using personas to refine go-to-market approaches for more effective targeting and growth.

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