The curious case of Brightcom Group
Finshots Daily
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Brightcom - A New Look at the Company
lycos internet was one of the early pioneers in the on line search domain. But after google came along, they kind of lost their mojo. In 20 14, wybrand decided to adopt the name and rebrand it once again. This time they went after big things, wearables. They introduced lycos life branded smart wristbands and rings to track fitness and sleep. The stock plummeted by 90 % over the next five years.
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