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#39: Marketing when there's no urgency to buy, what the CEO wants, & driving predictable demand with John Short (Founder, Compound Growth Marketing)

The Dave Gerhardt Show

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Are You Using the Predictable Demand System?

Do you have a framework that you think about that you kind of like want to see companies operate from when it comes to marketing? Yeah. We have developed our own kind of system, the predictable demand system. And typically we're looking at that kind of exercise that we just talked about. Sometimes we'll add additional columns.

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