Choiceology with Katy Milkman cover image

Silver Linings: With Guests Annie Duke, Kassia St. Clair & Adam Grant

Choiceology with Katy Milkman

00:00

The History of Perkins Purple

The synthetic dye was a major departure from the naturally sourced dyes previously used to color fabrics. Natural dyes were also more muted in color and tended to fade in the sun. It was very lucky that he created purple because purple dyes had a great historical legacy. One of the most expensive and most sought-after dyes is terrion purple, made from maulecs native to the Mediterranean.

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