What Draws a Fan to Bayern Munich?

Soccer is the most popular sport in the world and a multibillion-dollar commercial industry. But as recently as the 2000s, most professional soccer teams did not prioritize — or even consider — data and analytics when making critical business and personnel decisions. That’s not the case anymore. The demand for accurate data, predictive analytics and A.I. in the world of soccer has exploded on both the business and sporting sides. And that growth is thanks, in part, to a popular video game. In this episode, we’ll speak to Miles Jacobson, Studio Director at Sports Interactive; Andy Hickl, Global Lead for Advanced A.I. at Accenture; and Dee Kundra, Managing Director (Americas) at F.C. Bayern Munich.