Adam Rix on NOT Wieden+Kennedy and creating work that moves people.
On Design with Justyna Green
How to Find Clients for Your Brand
How do you find the right clients for a brand? I think it's probably an art, not a science. As long as you're kind of true to yourself and working out whether you're right for them is the way to do that. Sometimes you do have to appear in a certain way to make sure you win the business. But I don't think there's a scientific way of going about it yet. If there is I haven't found it yet,. And I'd really like to know how you do it.
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