13min chapter

This Week in Startups cover image

Highlighting Data Intelligence with Databricks & Bonbon’s Reward Innovation | E2020

This Week in Startups

CHAPTER

Gamification Strategies for Publisher Engagement

This chapter explores innovative gamification techniques designed to boost consumer engagement for publishers through a rewards program. It discusses the implementation of a data-driven optimization engine that enhances user registration and retention while navigating the challenges of budget constraints in developing effective tools. The conversation culminates in examining how successful referral strategies and personalized content can transform user engagement and monetization efforts amidst investor expectations.

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