23min chapter

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438: Live Q&A: Building a Sustainable Business, Tangible Social Media Advice + How Ignoring Mainstream Thinking Led to $10M in Membership Revenue

the bossbabe podcast

CHAPTER

Navigating Pricing and Market Strategies

This chapter explores effective pricing strategies for entering new markets and the challenges of price gatekeeping. The speakers discuss the significance of market research, tailored sales strategies, and maintaining customer engagement, particularly through email marketing and Instagram. Additionally, they address the balance between business ambitions and personal fulfillment, especially for mothers managing career and family life.

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