96 | Raise Your Prices Painlessly
The Obvious Choice
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The Psychology of Money
The author grew up in a household where the conversation was that people who had money had robbed people or were bad people. And I think you turned me on to psychology of money, if I'm not mistaken. It's very possible. Which sort of opened the thought process. We come into it with so many self-limiting beliefs, which is why 15 of those 18 trainers said, you greedy bastard, right? It's not real, but it's what they feel like. They feel like things.
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