4min chapter

The Knowledge Project with Shane Parrish cover image

#67 Jim Collins: Keeping the Flywheel in Motion

The Knowledge Project with Shane Parrish

CHAPTER

What Causes Fly Wheels to Break?

The fly wheel is a cycle where great results begin to compound because you understand how those great results are created. The doom loop is exactly the opposite, and what happens is this: Something happens hat produces disappointing results. And often what happens is they panic. They look for a new direction,. or a new programme, or a new leader, or an acquisition... It's like kind of drinking a sugar drink, as opposed to getting back to your corps training. But it doesn't give you any accumulated momentum which then creates another negative inflection - more disappointing results. More reaction, wil an understanding, then another new direction, new fad, new program, new whatever. Another failure to build

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