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076 Invisible Influence by Jonah Berger

The Marketing Book Podcast

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How Did Nickelback Become So Popular?

The more frequently we see something, the more we end up liking that thing. The mere fact of that product or service is more familiar increases our liking and increases our like to purchase. So then it makes me wonder, you knowow, how did nickelback become so popular? But i guess that's a topic for another podcast.

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