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How to Master the Psychology of Persuasion, with Michael McQueen

Afford Anything

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The Power of Persuasion in Behavior Change

This chapter delves into the psychology of persuasion, exploring techniques such as clarifying values, making commitments, and framing ideas intentionally to guide behavior change. It emphasizes ethical persuasion over manipulation, highlighting the significance of language techniques like rhyming and alliteration for impactful messaging. The discussion also touches on expressing disagreement constructively, addressing the challenges of changing minds in work settings, and understanding the roots of resistance to change.

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