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The Law of Diffusion of Innovations
Marketing is all well intentioned, but sometimes people just want to feel herd. If they want advice, let them ask for it - then we can give the advice. I always say, do business with people who believe what you believe and avoid people who don't. And i've ben doing that when i couldn't afford it. When i had a total of ten thousad dollars in the corporate account that was supposed to pay two people's salaries and all our expenses, and i we could barely scrape by. Most people have seen my ted talk, not because they're tedsters, but because somebody sent it to them. None of my books, absolutely zero, have ever been reviewed