In episode 720, Rob Walling is joined by Craig Hewitt to discuss the intricacies of prioritization in both business and in life. In addition to running Castos, Craig has started coaching founders in sales and marketing, and describes how he strives to focus on the right things. They talk about buying back their time, creating family-focused time, and share their solo podcasting experience after previously having co-hosts.

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Topics we cover:

3:34 – Prioritizing marketing growth and work-life balance outside of work
7:07 – Buying back your time and optimizing for convenience
10:08 – Identifying the right things to work on with coaches and masterminds
19:42 – Making fewer, bigger decisions as a founder
22:01 – Making intentional family-focused time
30:03 – How Craig started his coaching
36:11 – Podcasting with co-hosts vs. podcasting solo

Links from the Show:

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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