2min chapter

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3. The West and the Rest

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CHAPTER

What if All of That Research Was Done in the West?

Most psychology researchers work in Western universities. When they're tapping into these Westerners, they're really studying a peculiar population from a cultural and historical perspective. And they should take that into account when they're trying to make generalizations about human nature. But here's the curious thing. People in non-Western societies were not responding in the way that textbooks said they should.

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