036: Dave Trott on 30 years of advertising creativity
A LOAD OF BS ON SPORT
00:00
Media Plans - I've Done Media Plans Ind, and You're Not Close to the Action
Football was dead in the mid eighties, it was dead. Nobody would go along to these dead, old, rusty, boring grounds. They called mike in and said what can we do whend mike said he was only one thing you do do. You have to put live football on t v. And because there's only two channels in i, t v and b b c, i create a billy more between. One gets a friday night game, one gets a saturday gun. T v be an advert for the game. Suddenly, all of th you'll be advertising the game of time. It will no only be selling it, but you'll be getting
Transcript
Play full episode
