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2min chapter
OpenAI Builds A Browser, Microsoft Copilot’s Struggles, Jaguar Rebrand
Big Technology Podcast
Exploring Brand Identity in the Automotive Industry
This chapter explores the brand identity of Jaguar and its connection to consumer identity in the automotive sector. It examines how car ownership reflects personal identity, the appeal of luxury brands amidst the electric vehicle trend, and the political implications of consumer choices.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode