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The Importance of Reinventing Character
Leeds Rinos director of rugby Kevin Sinfield, MBE is our guest this week. He's one of the most successful rugby league players ever and a genuine leader. We talk about how he kept his motivation to capture three successive Super League titles. How he created, then helped to lead a team culture. And as we saw in late 2020, when he raised millions for his friend Rob Burrow, how you can live a life where your actions really do speak louder than your words.