AquaSoo's Knockcom is the first business that was really like built on a personal brand and inbound with content. They have a business that has some level of compounding in it. Most of the businesses over five, the average business right now is doing 17 million in the portfolio. There's pros and cons to it. We can attract more talent than we otherwise could. I mean, they're partners. So you're dealing with a more sophisticated person in general. It's a slower business overall.

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