2min chapter

The Next Big Idea cover image

BREAKTHROUGH: How to Get Unstuck and Achieve Anything

The Next Big Idea

CHAPTER

The Importance of Persistence in the Creative Process

I have kind of a pet theory, Adam, that genius is a word that we use to describe mental processes that we don't understand. And that often what we see as genius is required tens of thousands of hours of practice and work. It seems that there's a lot of evidence that the reality is much more exciting than that - that everyone has access to these tools. So this idea that when things get hard, our creativity is likely to start declining,. That's a very intuitive idea and it's absolutely backward.

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