Using Machine Learning to Predict a Product's Performance

We're already spending all o this effort of machine learning i on huge data footprints tis forbidding. But then the clients came back and said, whell, this is really amazing. You have this great performance. And so increasingly now we are looking into translating back what this artificial intelligence kind of found in this vast different behavof patterns to be able to not jast shrole right ad but to answer more strategic questions about why do my customers actually buy my brand? What's their perspective on the value proposition of the product? Some of this you find included in these models that are very good at predicting.