Since two thousand eight we still basically don't do any marketing. The product has to be so good that people tell their friends about it. We're happy being the first tool you use and part of your tool belt. Usability is a user experienceso interface design is not an easy thing. It doesn't come for everybody, naturally, but it can be learned. And especially its like a solo developer, it's not an easy bar to hit.
Twenty pages into reading his first business book, Peldi Guilizzonni (@peldi) closed it for good and told himself, "This is not for me. I'm never going to start a business. It's insane." Not long after that, he rolled up his sleeves and got started building Balsamiq Mockups, which would go on to employee dozens of people, serve thousands of customers, and generate over $6M per year in revenue. Over ten years later, it's still going strong. Learn about the path Peldi took to get where he is today, why he's a legend among bootstrappers, and how he's building a business that's meant to last.
Transcript, speaker information, and more: https://www.indiehackers.com/podcast/085-peldi-guilizzoni-of-balsamiq