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#12 Why impartiality is important in marketing analytics (with Mark Rochefort)

The Measure Pod

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Impartiality Is a Motivational Factor

Mark and Dara both came from marketing agencies. They saw a need to be creating a company that offeredse as a service. integrity is one of our values, and we want to help clients make the right decisions. We don't have any vested interest in where they're spending their budget. So we're helping them look at that data objectively. What we're trying to do is enable our clients to do the same thing.

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