Volume, Testing, and Persistence

Today's episode is a keynote I gave for ActionCoach UK's BizX, where I talked to business owners and entrepreneurs about how to use social media to boost their business and revenue. I gave a 2025-2026 social media playbook, offered specific directions for how to set up your social media strategy, and shared the hidden benefit of using social media to get customer insights, as well as talking about leadership. Hope you enjoy!