The Power of a Good Keynote

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The idea, the movie really shows us everybody's watching that Apple keynote in real time. The other fascinating thing about Jobs is the obvious pick here too. He was, I'm going to come out and make this keynote itself a part of the product launch. So I thought that it's a bad. That's a great thing. It's putting on the list, the founder.

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Today’s show:

Lon joins Jason to extract the business lessons from the film Blackberry (2:19). The two discuss the company’s rise and fall, the benefits of having multiple co-founders (9:11), the psychology of framing (23:05), knowing when to "fake it 'til you make it" (56:19) and much more!

Time stamps:

(0:00) Cold open! “What got us here won’t get us there.”

(2:19) Jason and Lon intro Business Breakdowns - a new series!

(5:51) Blackberry cast breakdown

(9:11) Lessons: Importance of having multiple, complementary co-founders and market pull

(13:25) Vanta - Get $1000 off your SOC 2 at https://vanta.com/twist

(14:32) Lessons: “Burn the boats,” importance of diligence, product velocity

(21:51) Embroker - Use code TWIST to get an extra 10% off insurance at https://Embroker.com/twist

(23:05) Lesson: Framing the product or pitch

(26:11) Lesson: Importance of riding and recognizing paradigm shifts

(31:04) Lessons: Marketing as a status symbol, real-world virality, being of action, “bend don’t break”

(36:50) Lesson: What got you here won’t get you there

(40:53) House of Macadamias - Get 20% off and a free box of Namibian Sea Salted Macadamia Nuts at https://houseofmacadamias.com/twist by using code TWIST20

(42:12) Lessons: Blackberry’s downfall, importance of focus, product association

(53:13) Lesson: Knowing when to cash in your chips

(56:19) Lesson: Know when to “fake it ‘til you make it”

(59:51) Business Breakdown Awards, presented by Jason and Lon

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