Corporate Rebrands Are So Soulless

"Microjim owners have a ton of that passion, which i think blindsides a lot of us to making stupid fuckin decisions in our business," he says. "Corporate rebrands are so soulless,. like there's just no feels about them." But when you get the talk with one of these jim owners, let's use someone. Let's use raging cross fit jeremy down there. That dute is fuck impassionate about his new thing, as most micro gim owners are.