079 - Why Branding Matters — with Stef Hamerlinck
The Futur with Chris Do
00:00
The Complexities of Differentiation in Branding
This chapter explores the nuances of branding differentiation, emphasizing the necessity of being both good and unique to captivate consumers. The speakers discuss the unconscious factors influencing purchasing decisions and question the essentiality of meaningful differentiation for sales success.
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