Nicolas Bordas, VP of TBWA Europe: Talking digital marketing for business (MDE86)
Leadership, Brand Strategy & Transformation - Minter Dialogue
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The Power of Shareable Content
The U-MOT is sort of word of mouth enhanced by digital we say word of mouth on drugs. When you think about shareable content and just content you don't produce the same kind of content. I have a great example of a museum in Stockholm where within 20 minutes I got a tweet back so this is a museum who really took that aboard. In less than 24 hours it was coming from a creative team in Mania to me to Mashable to the white house with the official Anselfe.
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