Introduction

Exploring key strategies for brand building in the digital realm, with a focus on premium branding, influencer partnerships, and niche product dominance in the direct-to-consumer market.

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Hello and welcome to DTC Podcast, I'm Eric Dyck. Today we're talking brand building with the Internet's Marketing Director Oren John.

Oren is one of my favorite content creators on Instagram, Twitter, and TikTok under the handle OrenMeetsWorld where he creates videos that covers the intersection of high fashion, brand creation, and the business of Apparel...

Today's talk is a masterclass on premium branding, and what takes to generate social momentum for today's brands.

You'll learn

Why specialized niche apparel and fashion products are overtaking the legacy players in the DTC Space

Why you should think about your influencer / creator strategy like a GM would a sports team.

and we go in depth on Oren's strategies for building his own brand, along with the most detailed and valuable answer we've ever gotten on the "How would you spend $50K to grow your brand question" so make sure you stick around for that.

Break out the Rick Owens cutlery, Oren's serving up premium insights on this week's DTC Podcast....on with the show!

Timestamps:

00:00:00 - Introduction: Meet Oren John, Internet's Marketing Director

00:02:20 - The Shift to Niche Apparel and Specialized Products

00:04:30 - Leveraging Influencer Strategies for Brand Growth

00:06:50 - The Importance of Omni-Channel Presence in 2024

00:09:00 - Insights into Effective Short-Form Video Content

00:11:20 - Launching a Brand with Oren John: Strategies & Advice

Hashtags:

#DTCpodcast

#BrandBuilding

#SocialMediaStrategy