4min chapter

The Undefeated Marketing Podcast cover image

How to Make Your Business Thrive for $1 with John Meese

The Undefeated Marketing Podcast

CHAPTER

Is There a Clear Gateway Product?

Ayan: The best tomers you can have are the current customers. It doesn't cost anything to market to them, right? Ayan: We've made two huge economic shifts and one of them is the aid the end of the age of information - that's why content creators are such a big deal. That's why you have entire businesses built on a personality 'cause people will buy if they feel like they're being told something good by someone who knows about it. And i think from a marketing perspective,  that really determines the success of a market.

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