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Morning Mastery: Unleashing the Copywriting Genius Within

The Twelfth House

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How to Create a Habit Stacking Habit

Don't mistake passive research for active practice. Passive research is like trolling Twitter for funny jokes. Active practice means finding those things and then dissecting them. If you are currently just considering reading great stuff as copywriting practice, it's not going to improve your copywriting. There's nothing better than getting to the end of a notebook. I really feel like I wrote so many feelings in here. Oh, I did that yesterday. I can do it again today. And also to see as you make progress in this compounding habits. It's just so satisfying.

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