295: How SMALL Channels Make BIG Money with Brand Deals
The Think Media Podcast
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The Evolving Landscape of Influencer and Affiliate Marketing
This chapter explores the merging of influencer and affiliate marketing, focusing on how social media platforms are integrating e-commerce capabilities. It discusses the growth of affiliate marketing, the importance of strong affiliates in driving conversions, and the shift towards performance-based campaigns. The speakers also cover leveraging Amazon Live for live streaming, repurposing content onto different platforms, and the importance of fair compensation for creators.
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