How to Separate Yourself From Your Offer

Simone: I find separating yourself from the offer at this point it's really helpful and having the goal of like persuading that friend to get in on the brilliance of your offer which again in this exercise it's not your offer someone else created it but you're just telling your friend about it. What does it take to help someone feel safe and confident and excited to make their decision about this offer? Simone: There's so much power and and you talk so much about the spirit of your business  I know you've actually talked about thespirit of your offer before as well Simone.