4min chapter

Grit cover image

Chief Freemium Business Officer at Spotify, Alex Norstrom: The Power of Setting Impossible Goals

Grit

CHAPTER

How to Make Money With Spotify

Spotify is a music streaming service that's free to use and paid for. The company was founded in 2000, but has now gone public with its own app called iReport. In the first six months of launch, spotify had no idea how to make money. But two years later they started getting 10% more revenue from users who were already paying. They also saw similar usage patterns as gaming sites like skipe or downmouse. Spotify will be available on all major mobile platforms by end of this year.

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