
David Aaker: “Father of Modern Branding” and AMA Marketing Hall of Fame® Inductee
Guy Kawasaki's Remarkable People
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Steve Jobs Story - Bobby Knight vs Bobby Knight
Just because Steve Jobs could pull it off doesn't mean you can. There's a lot of styles that work and this old theory why where you'd be the Mr. Nice guy is not the only style that works. I went through it a blog several years ago, tried to explain Steve Jobs' success and I compared him to Bobby Knight. And Bobby Knight is a bigger a-hole than Steve Jobs. He would torture his players. The players except for people that left the program, they loved him at the end of the day."
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