The Three S's Framework

Most people think mindset is everything. Tony Robbins knows better — it's what comes before mindset that determines whether you break through or break down. After 49 years coaching everyone from world leaders to suicidal strangers, the legendary peak performance strategist has cracked the code on why most people set goals they never keep, make decisions they never follow through on, and stay stuck in patterns they know are destroying their lives.

In this raw, unfiltered conversation, Tony breaks down the exact three-step formula for creating breakthroughs that actually last: state, story, and strategy — in that order. We dive into why your emotional state controls everything you perceive, how the stories you tell yourself become the limitations you live by, and why even the best strategy in the world won't work if you're in the wrong state when you try to execute it. Tony reveals why fasting is easier than dieting (absolutes beat negotiation every time), how a general made a 10-year Pentagon decision in 40 minutes, and why most people confuse deciding with committing when real transformation requires resolve.

But this isn't theory — it's applied psychology from the trenches. Tony walks through his actual intervention process, why he asks 167 questions before making one statement, how he reads people's top two human needs in minutes, and why sometimes you have to offend someone to actually help them. We get into why positive thinking is bullshit without capability, how a $78,000 betrayal became his greatest teacher, and why the law of attraction is real but dangerously incomplete. If you've ever set a New Year's resolution and abandoned it by February, or if you're tired of knowing what to do but not doing it, this episode will rewire how you think about change, discipline, and what it actually takes to destroy the negative thoughts holding you back.

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Tony's hosting his final Time to Rise Summit — three days, completely free, January 29-31. Over a million people from 193 countries have transformed their lives through this event. Sign up at https://www.timetorisesummit.com

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00:00:00 Introduction 00:02:01 The Three S's to Breakthrough: State, Story, and Strategy 00:05:22 Why Your Story Controls Your Life More Than Anything Else 00:12:02 Decision, Commitment, and Resolve: The Three-Part Process 00:25:55 The Law of Attraction is Real But Not Enough 00:30:46 Why You Can't Please Everyone and Still Have Impact 00:35:21 The Oprah Story: When Support Becomes Enabling 00:43:51 The Six Human Needs and How They Drive Everything 00:46:00 Partnership Mistakes and the Three Questions for Evaluating Anyone 00:54:20 How Tony Prepares for Events: Obsessive Preparation Meets Improvisation 00:56:11 Time to Rise Summit: The Free Event Born from COVID

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