The new generation of journalists don't want to report on stuff, and more wanto do advocacy journalism. The way we think about the business is basicalleas broken up into b to c and btus b to b. We are goingto be launching a fourth later this year. You read the daily news letter so that when you go talk with your friends, you're not caught off guard and look like an idiot. And so it just serves two very different purposes,. yot going deeper and giving analysis different differet tiords.