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Demystifying Blocklists

Deliverability Defined

CHAPTER

Email Deliverability - Is Your Email Block List on the Block List?

We really want it to be for email senders who just haven't learned a lot about deliverability yet. So if you are with an ESP, like we've mentioned a few times now, they're doing most of the heavy lifting. One more place you can find URLs in your message that some people don't realize is the source of your image. Whatever you're using to host the images in your email, that domain also carries a reputation.

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