The Limits of Academic Research

Barkley has a very complete stack of alternative data, which extends from geolocation data to credit card data. We are mostly buying raw feedstock type data and working with them at that most granular level. I think the things that distinguishes us a little bit is that we have a really strong bias towards very raw data. And so you know, it's really sort of trying to find those places where other buyers are a purchaser? Why are you going out there in this way? It's a philosophical choice for us.