The Importance of Valuing Producers

Fred Searle is editor at Fresh Produce Journal, the UK's leading publication on the fruit and veg industry since the 1860s. He says wholesale markets can be more resilient in a time of shortage because they are offering spot prices which go up and down based on supply and demand. supermarkets tend to have long-term fixed price contracts with their suppliers. But he adds: 'I don't think they want to learn from us'