Intro

E937: Watch on YouTube: https://youtu.be/e13R_Z1pFwk

A deep, practical look at how Claude Cowork is changing the way SEO work is actually executed.

This is not a theoretical discussion about AI. The focus is on real workflows: how Claude Cowork performs hands-on SEO tasks that normally require hours of manual effort, and how agencies can realistically use it today.

The conversation walks through live examples of Claude Cowork performing local SEO audits, Google Business Profile analysis, competitor research, and on-page SEO evaluations by directly interacting with the browser and SEO tools.

Sarvesh Shrivastava joins the show! He shares how he's actively testing Claude Cowork inside agency-style workflows and what this means for SEO teams.

What we cover: - What Claude Cowork is and how it differs from tools like ChatGPT and Gemini - How Claude Cowork operates directly on your computer instead of requiring manual data uploads - A walkthrough of a Google Business Profile competitor analysis - How Claude Cowork audits Google Maps listings and identifies ranking patterns - How competitor data is collected and analyzed across local search results - How reviews are analyzed for volume, ratings, and keyword usage - How business hours and availability signals affect local rankings - How profile completeness, photos, videos, and posts are evaluated - How pattern recognition can surface niche-specific local ranking factors - How automated SEO audit reports can be generated and reviewed - How on-page SEO audits are performed automatically - How title tags and heading structure issues are identified - How schema and local business markup gaps are detected - How page speed and image optimization issues are flagged - How agencies can reduce time spent on audits, research, and reporting - Where automation works well and where human review is still required - Credit limits, permission prompts, and current limitations of the tool - How Claude Cowork fits into real agency workflows today

Who this is for: - SEO professionals and consultants - Agency owners and operators - Local SEO specialists - Business owners managing their own SEO - Anyone interested in practical AI-driven automation for SEO work

Sarvesh also explains how he plans to roll this into agency processes, which tasks provide the biggest time savings, and which areas still benefit from hands-on SEO judgment.

⭐️ Watch on YouTube: https://youtu.be/e13R_Z1pFwk ⭐️ Sarvesh Shrivastava's Claude Cowork prompts - https://docs.google.com/document/d/13x8O8P-SWl-Wm3c2JpHtH4iWk3I5L8qo0SjP862zNV8/edit?tab=t.0

⭐️ Sarvesh Shrivastava on 𝕏 - https://x.com/bloggersarvesh ⭐️ Sarvesh Shrivastava on LinkedIn - https://www.linkedin.com/in/sarvesh-shrivastava-blogger/ ⭐️ Sarvesh Shrivastava on Instagram - https://www.instagram.com/seowithsarvesh/ ⭐️ Sarvesh Shrivastava on YouTube - https://www.youtube.com/@bloggersarvesh ⭐️ Sarvesh Shrivastava's agency, Alventra Marketing - https://alventramarketing.com/

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction to Claude and SEO 01:03 Exploring Claude Cowork's Capabilities 03:05 Live Demonstration of Claude Cowork 05:20 In-Depth Analysis and Insights 19:49 On-Page SEO Audit with Claude 24:51 Detailed Prompt for On-Page SEO 24:57 Schema Audit and SEO Tools 25:43 Automating SEO Tasks with Claude Cowork 28:13 Permissions and Limitations of Claude Cowork 30:14 Live Demonstration of Claude Cowork 32:16 Automating Content Creation and Backlink Analysis 34:50 Challenges and Future of Claude Cowork 41:03 Going Viral with Claude Cowork 44:14 Conclusion and Final Thoughts

The Edward Show. The #1 search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#localseo #localmarketing #googlebusinessprofileoptimization #searchengineoptimization